Campaign Details
On August 1, 2009, we launched the local campaign for McDonald's new Angus Third Pounders, two words at a time.
And on September 1, we asked McDonald's customers if they could do any better with a mixed-media, crowdsourcing initiative that married the engaging experience of digital with the impactful power of outdoor.
We called it: Honor Angus.
Watch the campaign overview video to see how it worked and then check out the campaign media links.
Campaign Media
Online
Outdoor
- Static Billboards Static Billboards Static Billboards Static Billboards Static Billboards Static Billboards
- Digital Billboards
